Hot off the press

Money

How to create a media kit for your magazine in one afternoon

A media kit tells advertisers who reads your magazine and what it costs to reach them. Build one in an afternoon, with a template you can copy.

5 min read

Money

How to get advertisers for a member magazine: your first 20 conversations

No track record, no problem. Who to approach, what to say, how to follow up and what to offer when you're selling your first ads.

5 min read

Start

How to start a digital magazine for your members (a 90-day plan)

Somebody said "we should do a magazine", and now it's yours. A step-by-step plan from deciding what it's for to publishing issue one, with a 90-day checklist.

4 min read

Launching a magazine? Plans, budgets and checklists for getting issue one out the door.

Choosing flipbook software for your association: six things that matter

Every flipbook tool's marketing page looks the same. Here is what separates them for an association: branding, analytics, team access, embedding, accessibility and cost, plus a fair way to run a trial.

3 min read

Digital or print? How associations settle the argument

Somebody on the committee swears by print, somebody else wants it gone. A fair comparison on cost, reach, habits, advertising and effort, plus questions to settle it.

3 min read

How much does a member magazine cost? A straight answer, with a worksheet

The first question from whoever holds the budget. What a member magazine really costs, from a volunteer-run digital issue to a professional print edition.

3 min read

Write it, edit it, design it, in plain English. Including how to use AI without losing your voice.

15 AI prompts for magazine editors (copy and paste)

Fifteen ready-to-use prompts for headlines, summaries, proofreading and fact-check lists that help an editor work faster while keeping control of the writing.

3 min read

How to check AI-assisted writing: the six-point review before it goes out

AI mistakes arrive in good grammar and a calm tone. Here is the human check for facts, quotes, names, tone, originality and privacy before anything reaches your members.

3 min read

Designing your magazine in Canva or InDesign (no designer needed)

You don't need a design degree for a magazine that looks tidy. A handful of rules for fonts, colour, white space and images, whether you use Canva or InDesign.

3 min read

Advertisers, sponsors, media kits and rate cards: how a magazine pays its own way.

Association sponsorship packages: build three that actually sell

Stop answering "what can we do with you?" with a list of twenty items. Build two or three named, priced packages that are easy to sell and fair to sponsors.

2 min read

How to create a media kit for your magazine in one afternoon

A media kit tells advertisers who reads your magazine and what it costs to reach them. Build one in an afternoon, with a template you can copy.

5 min read

How to get advertisers for a member magazine: your first 20 conversations

No track record, no problem. Who to approach, what to say, how to follow up and what to offer when you're selling your first ads.

5 min read

Get it opened, read and shared, without spamming anyone.

Email subject lines for magazine launches: 20 to steal, and what to avoid

Your subject line gets about a second. Twenty examples for announcing a new issue to members, grouped by approach, with notes on preview text and what to avoid.

2 min read

How to embed a digital magazine on your website (copy-and-paste snippet)

Let members read the latest issue without leaving your site. A copy-and-paste iframe snippet, sizing tips and what to do if it won't show.

2 min read

How to get members to actually read the magazine

Why members don't open the magazine, and a short list of fixes that raise readership: the email, the first page, the content and the habit.

3 min read

What to measure, and how to show a sponsor or a board that it's working.

How to measure whether your magazine is working: five numbers, one page

A board member asks "is the magazine worth it?" Five simple measures, how to collect each and how to use them to improve and to report to your board and sponsors.

3 min read