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Launching a magazine? Plans, budgets and checklists for getting issue one out the door.
Choosing flipbook software for your association: six things that matter
Every flipbook tool's marketing page looks the same. Here is what separates them for an association: branding, analytics, team access, embedding, accessibility and cost, plus a fair way to run a trial.
3 min read
Digital or print? How associations settle the argument
Somebody on the committee swears by print, somebody else wants it gone. A fair comparison on cost, reach, habits, advertising and effort, plus questions to settle it.
3 min read
How much does a member magazine cost? A straight answer, with a worksheet
The first question from whoever holds the budget. What a member magazine really costs, from a volunteer-run digital issue to a professional print edition.
3 min read
How often should a member magazine publish? Pick a schedule you can survive
Monthly sounds ambitious until you're writing the editor's letter at midnight. How to choose a schedule your team can sustain and your members will actually read.
2 min read
How to start a digital magazine for your members (a 90-day plan)
Somebody said "we should do a magazine", and now it's yours. A step-by-step plan from deciding what it's for to publishing issue one, with a 90-day checklist.
4 min read
How to turn a PDF into a digital magazine (and when a PDF is enough)
How to take a finished PDF and publish it as a page-turning online magazine your members can open in a browser, plus when a plain PDF is the better choice.
3 min read
Issuu pricing, honestly: what you pay and what else is out there
What Issuu charges, what you get at each level and how to choose between it and other platforms if you publish for an association or B2B audience.
3 min read
PDF, flipbook or web articles: which one does which job?
Three formats, three jobs. What PDF, flipbook and web articles each do best, and how to combine them so members get what they came for.
2 min read
What to put in your first issue: a 12-item checklist
Blank contents pages are frightening. A twelve-item checklist for your first issue: what each piece is for, how long it should be and what to do if you're short of material.
2 min read