Tap&Turn Monthly

October 2026

Eight fixes for a magazine nobody opens, your first five advertiser conversations, a ten-minute audit of your own magazine, and how the member magazine with 14 million copies an issue does it.

Inside this issue

• 4 Cover story Make it worth opening All levels
• 6 Start Your first issue on one page Starting out
• 7 Craft Headlines that earn the click All levels
• 8 Money Your first five advertiser conversations Growing
• 9 Reach Three places your readers already are All levels
• 10 Numbers The 10-minute magazine audit Established
• 11 Steal this A media kit on one page Template
• 12 Spotted How Costco Connection became one of America's biggest magazines Case study
• 14 From the inbox Nobody opens it. Where do we start? Q&A
• 15 Do this week One ten-minute job Action