Money
Advertisers, sponsors, media kits and rate cards: how a magazine pays its own way.
Association sponsorship packages: build three that actually sell
Stop answering "what can we do with you?" with a list of twenty items. Build two or three named, priced packages that are easy to sell and fair to sponsors.
2 min read
How to create a media kit for your magazine in one afternoon
A media kit tells advertisers who reads your magazine and what it costs to reach them. Build one in an afternoon, with a template you can copy.
5 min read
How to get advertisers for a member magazine: your first 20 conversations
No track record, no problem. Who to approach, what to say, how to follow up and what to offer when you're selling your first ads.
5 min read
How to price ads in a digital magazine: clicks, impressions or a flat fee
The three common ways to price advertising in a digital magazine, when each makes sense and how to pick one that is fair to you and the advertiser.
3 min read
How to prove ad value to sponsors: the one-page report that wins renewals
Advertisers rarely cancel because the ad failed. They cancel because nobody told them it worked. What goes in a one-page advertiser report and where the numbers come from.
3 min read
How to renew advertisers: the three-email routine
Winning an advertiser takes a dozen emails. Keeping one takes three, sent at the right time. A step-by-step routine with timings and a template.
2 min read
Magazine advertising rates: set your rate card without guessing
Pricing is where first-time sellers freeze. How to work out what to charge, build a rate card and handle discounts, with a worked example you can adapt.
3 min read
Sponsored content or display ads: what suits an association magazine?
How sponsored articles and display ads differ, when each works for members and advertisers, and how to label and manage them so readers keep trusting you.
3 min read
Sponsorship pitch emails: three templates to steal and adapt
A cold first message, a warm note to a past sponsor and a follow-up. Three short templates, and the one change that makes each sound like you wrote it for them.
2 min read